Voltaren Reimagined

Project Type
Packaging Design
Project Year
2020

For this project I redesigned the packaging for Voltaren Rapid 12.5. The current packaging is very condensed and lacks hierarchy making it difficult to read and navigate to specific information. I wanted to create an easier experience for the users of Voltaren so I came up with a clean design that uses a hierarchy system on both the box and pamphlet.

Brief

Redesign the packaging and instructional material of an over the counter medicine, in order to make it more user friendly and easy to understand.

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Process

The process for this project involved me analysing the current packaging to see what was wrong with the structure of information. This was done through testing a range of people by asking them to find specific bits of information on the packaging. From this I was able to spot where the packaging had its downfalls and try to resolve them through the new packaging.

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