Aotearoa Homestyle is an imaginary sub-brand to New Zealand's Ernest Adam's biscuit range. The approach was to focus on the New Zealand heritage that Ernest Adams already has and turn it into a product that is of quality and represents nostalgic New Zealand.
Through the Aotearoa Homestyle range five new flavours would be introduced from classic kiwi recipes including; ANZAC, Afghan, Chocolate Chip, Belgian and Ginger nut. The packaging uses features such as old school fonts and traditional style line work to enforce the ideas of a quality homemade style product.
The brief for this project was to research and position a new biscuit range to add to the Ernest Adams’ brand that will be a good competitor to Arnott’s Farmbake biscuit range.
The process for this project involved analysing the current brand and their competitors in order to identify a gap in the market. Doing a SWOT analysis identifying macro trends and target audiences helped to shape the sub-brand in order to ensure it would be a successfully positioned product. It also involved a LOT of biscuit making!